Still going viral - The only way to get the Virtual bartender was through forwarded emails and the increasing number of 'Fan Forums' appearing in search engines. More “Fan Forums” appeared around the world (Holland, Italy, Japan, USA) November 6: Sessions began doubling - 30,000.The first “Fan Forum” appeared from the UK where young DJs talked about the commands they discovered. No search engine marketing, banner ads or offline media were used to promote the campaign. No other form of marketing was used and there were not any links from the home page or any other sites. Ten emails were sent out to friends of from their office to beta test “Virtual Bartender”. The site was launched on Thursday 4 November 2004 (between 9:00 p.m.
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